Invitation To A Five-Day Training In Media, Brand Management And Public Relations

The Professional Development Unit, Ghana Communication Technology University, is pleased to invite the general public to a five (5) day training in Media, Brand Management and Public Relations. The details of the programme are as follows:

Date:         7th – 11th October, 2024
Time:        9:00 am- 3:00 pm
Venue:      Ghana Communication Technology University, Tesano-Accra
Fee:           GH₵ 3,500.00 (Fees includes tuition, course materials, certificate and meals

INTRODUCTION AND OBJECTIVES

This program is designed to equip professionals with essential skills in managing media relations, building and maintaining powerful brands, and navigating public relations strategies effectively. In today’s fast-paced media landscape, these skills are crucial for shaping public perception and achieving organizational success.

COURSE TOPICS

• Benefits of Media Relations
• Pitching Stories Successfully
• Identifying the Importance of Stories
• Press Conferences and Interviews
• Techniques for Digital and social media
• Brand Management
• Issues and Crisis: PR to Manage Impact on the Brand

TARGET AUDIENCE

• Corporate and government spokespersons
• Public Relations and Media Relations Managers
• Marketing and Communications Managers
• Owners and directors of PR consultancies
• CEOs, Directors, and Staff who undertake media interviews
• Directors of Public Relations
• Senior Public Relations Managers
• Brand Directors and Brand Managers
• Company Directors and Senior Managers

CONTACT

Contact: 0202698359 | 0556511788