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Invitation To A Five Day Training In Strategic Marketing, Brand Management And Public Relations

Brand Management And Public Relations

The Professional Development Unit, Ghana Communication Technology University, is pleased to invite you to a five (5) day training in Strategic Marketing, Brand Management and Public Relations. The details of the programme are as follows:

Date: 17th – 21st July, 2023
Time: 9:00 am- 3:00 pm
Venue: Ghana Communication Technology University, Tesano-Accra
Fee: GH₵ 2,000.00 (Fees includes tuition, course materials, certificate and meals


This course provides a comprehensive understanding of strategic marketing, brand management, and public relations principles and techniques. It covers the key concepts, tools, and strategies needed to develop effective marketing plans, build, and manage strong brands, and enhance the company’s reputation and credibility. The course emphasizes the importance of customer insights, market analysis, stakeholder engagement, and reputation management in developing successful marketing strategies. Participants will also learn how to develop and implement integrated marketing campaigns that align with overall business objectives, communicate the brand’s unique value proposition, and build a positive brand image.


Course Objectives

Upon completion of this course, participants will be able to:

  • Understand the key elements of strategic marketing, brand management, and public relations and how they relate to overall business objectives.
  • Analyze market trends and customer behavior to identify opportunities and challenges.
  • Develop a marketing plan that incorporates market research, segmentation, targeting, positioning, and the marketing mix.
  • Develop a brand strategy that aligns with the company’s vision, mission, and values.
  • Develop a brand identity that communicates the company’s unique value proposition and differentiates it from competitors.
  • Develop and implement a brand communication plan across various channels, including digital, social media, and traditional media.
  • Understand the importance of stakeholder engagement and develop effective stakeholder communication strategies.
  • Develop and implement public relations campaigns that enhance the company’s reputation and credibility.
  • Measure the effectiveness of marketing, brand management, and public relations efforts and adjust strategies accordingly.

Course Outline

  • Introduction to Strategic Marketing, Brand Management, and Public Relations
  • Market Analysis and Competitive Intelligence
  • Developing a Marketing Plan
  • Brand Communication and Engagement
  • Public Relations and Reputation Management
  • Measuring and Evaluating Marketing, Brand Management, and Public Relations

Target Audience

  • This course is designed for Marketing and branding professionals.
  • Public relations practitioners
  • Business owners and entrepreneurs
  • Marketing and communications managers
  • Anyone who is interested in developing a deeper understanding of the principles and techniques of strategic marketing, brand management, and public relations.
  • The course is also suitable for both experienced professionals looking to refresh their skills and knowledge and beginners looking to gain a strong foundation in these areas.
  • It is also relevant for individuals working in a wide range of industries, including but not limited to retail, consumer goods, services, healthcare, and technology.

Issued by University Relations Directorate
Tuesday July 4, 2023